I'll add to this.
@ChrisWiegman @joe4ska @GoHugoIO @Netlify In that light, even though buried in this thread, I will make an offer to any non-developer:
I will be willing to spend a few hours of my life to help you get a Hugo site of your own working with Netlify (using an unmodified theme only), teaching markdown along the way.

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Chris Wiegman is one server in the network